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Marketing Plan - Why you need a marketing plan

Everyone wants to enjoy business success. But how many businesses actually succeed? We often hear the statistics of how many businesses fail within the first 12 months of operation and we also hear...

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COPYWRITING - The importance of well-written content

It is surprising how many marketing collaterals and advertisements don’t speak the correct language of the brand they are representing. Sometimes you will see an advertisement, which has imagery aimed...

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iPhone and iPad Applications - Can iPhone and iPad Applications really...

Who said iPhone and iPad applications are just a gimmick? When the first smart phone was released, people queued for miles to get their hands on this new technology. The fascination was innovation at...

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Social Media Marketing - Is Social Media Marketing going to help my business?

Social media marketing is now taking the world by storm. Businesses now have the ability to run cost effective advertising campaigns, which are totally driven from social networking sites like Facebook...

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IPHONE APPS - MAKE MILLIONS OF DOLLARS WITH YOUR OWN APP

Whether you like it or not almost everyone now uses a smart phone on a daily basis to enhance their lives. It is now possible to be apart of this new technology. All you need is a good idea and a...

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PROMOTE YOUR BUSINESS - BELIEVING YOU DON’T NEED TO PROMOTE YOUR BUSINESS

You sometimes hear people say that they don’t need to promote themselves because business is good and all their work just comes in through word of mouth.

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MARKETING STRATEGY PLANNING - ARE YOU READY FOR 2013?

This year has come and almost gone and most companies have executed their advertising and marketing spends for the year. However how many of you have had time to evaluate your advertising and marketing...

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FIND A SUCCESSFUL BUSINESS AND COPY IT

That's right... I do encourage businesses to look at competing businesses and copy them. Successful businesses have already done the hard work and they are profiting from it. Investigate what it is...

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DO YOU HAVE INCONSISTENCIES IN YOUR BRANDING?

Do you know whether your branding is consistent across all your marketing mediums? Have you checked to see if it looks the same from online to print? Are you sure people are remembering your brand?

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WHY YOUR WEBSITE SHOULD HAVE A STRATEGY

Having a web strategy prior to designing and developing a website is an absolute must. You wouldn't build a house without plans, you wouldn't do anything that costs a considerable amount of money...

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GIVE YOUR CUSTOMERS A REASON TO SPEND WITH YOU

There are numerous ways to generate sales without tricky too good to be true offers or discounts. Do you actually know why your existing customers spend with you and not your competitors? Taking the...

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EXPANDING YOUR DATABASE WILL MAKE YOU MONEY

You have to be in it to win it. Having the ability to attract new leads to your business is one thing, but have you considered how to convert these leads into paying customers?

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KEEP YOUR CUSTOMERS THINKING OF YOU

Have you ever had a customer tell you they didn't know you offered that product or service even though they have been dealing with you for years? Staying in front of your customers regularly will...

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FACEBOOK ADVERTISING - DO YOU HAVE A STRATEGY?

Facebook advertising is becoming increasingly more popular. Businesses both big and small are seeing the tremendous value in this medium. Advertisers now have the ability to target specific market...

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EARN MONEY ONLINE

You hear the words "earn money online" getting thrown around a lot lately and it's said that it is really easy to make money whilst you sleep. But just what goes in to an online business and how can it...

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NOT MARKETING WHEN TIMES ARE GOOD

You tell yourself you don’t need to do any marketing or advertising because things are going so well, why would you need to spend any money when you already have so much work?

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FACEBOOK MASTERY

Facebook marketing is now becoming increasingly more popular for brands to reach their customers. We also know that consumers respond differently to the information they receive. So what does it take...

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Does your brand have a marketing innovation strategy?

These days it’s not enough to expect your products and services to be delivered to your target market in the same traditional methods as in the past. Regardless of whether your brand sells to B2B or...

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How to create Marketing Leverage Opportunities for your brand

Every brand big or small require advertising and marketing strategies to promote their products and services in order to raise awareness and opportunities for sales. However, how well has your brand...

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What's your social media ROI?

You only have to blink an eyelid and technology is changing. Brands are fighting to keep up with social trends, however how do you know what your return on investment is from your social media...

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